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Sir Anwar Pervez made the difficult decision to immigrate to the UK from his ancestral home Thathi, an agricultural village in Pakistan, in the hope of better fortunes. He stayed with other friends who had previously made the journey to the UK and took up a number of jobs, including as a bus conductor in Bradford. He was somewhat of a trailblazer and would ensure that his store was open on weekends and in the late evenings for the convenience of his customers.
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He also introduced a diverse range of products to cater to the broad range of ethnicities in the area. Late nights and weekend trading are commonplace now but this was not the case in the s. He had a loyal customer base who appreciated his high-class service, product range and convenience. As the business grew Sir Anwar became acutely aware of the need for a dedicated team and immediately turned to his family and friends.
This led to the introduction of Younus Sheikh to the business, who had recently moved from Pakistan to further his education. He was unwilling to reconcile the fact that he was unable to unlock favourable terms from them in spite of the stellar volume growth he had provided in the ensuing years. It was at this point that Sir Anwar started to look at the mechanics of the wholesale sector more closely.
Sir Anwar and his partners made the decision to enter the wholesale market.
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At the centre of their thinking was ensuring they were able to operate at a lower margin and provide consistent stock availability to the local independent retailers who would then be well positioned to compete with the large supermarket chains. Sir Anwar and his partners did not look back after that and a period of rapid growth ensued.
By the late s Bestway Wholesale had grown into a strong London focused wholesaler with 7 warehouses. In the business opened its first warehouse outside of London, in Bristol, with the ambition of evolving from a London centric player into a truly national wholesaler.