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In the ever-evolving music industry, Donatella Panayiotou stands as a trailblazing talent developer, strategic connector, and influential figure.

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With her magnetic on-camera presence and a passion for music, she has made a significant impact in the field. From spearheading creative direction for high-profile artists to founding Connect the Dots , Intl. In this exclusive interview, we delve into her dynamic career, the vision behind Connect the Dots, and her insights into the future of the music industry.

Check out more interviews with entrepreneurs here. Donatella Panayiotou: Absolutely! My journey in the music industry began in when I started a YouTube channel focusing on Grime and Rap artists from the UK underground scene, It was the first time many people had heard some of these artists speak and I guess it really exploded.

I always had a vision to build platforms and help underrate talent be seen and heard. In I dabbled in management for 2 years in the UK and had to learn some harsh lessons a long the way.

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After my experiences, I was ready to try and catapult things further so on a whim I moved to La. It was an invaluable experience that allowed me to hone my creative direction skills and develop a keen eye for spotting potential talent, again I learnt some extremely valuable lessons. Donatella Panayiotou: Connect the Dots, Intl.

I saw a gap in the market for a comprehensive service that not only connected talent but also offered a range of support, from booking studios and producers to securing performance spaces and local tours. I wanted to create a platform that would help artists and businesses thrive in the rapidly expanding decentralized economy while embracing new technologies like Web3, NFTs, and LDA.

Donatella Panayiotou: When identifying potential talent or collaborations, I prioritize authenticity, originality, and a strong work ethic. Originality sets artists apart and helps them carve their own niche. Additionally, a strong work ethic is essential for artists who are committed to honing their craft and taking their careers to new heights.