Ben zoldan biography

The origins of our organizations are the same. We started with the desire to fix something, do something better, do something that matters: raw, pure and good intentioned. We wanted to be a part of something special. Then something happened along the way. We grew.

My path started in B2B Sales over twenty years ago.

We merged. We scaled. We put models in place. We codified, cloned, and became obsessed with efficiencies and controls. This led to more replication, more cloning, more handbooks, play-books, automation, and we got farther and farther away from the things that mattered most. We took the models from the early 20th Century — assembly line thinking — and applied them to people and human-to-human experiences.

The stuff that powered human ingenuity was shoved aside, and we became overly processed, overly engineered, and dehumanized….

Experience: STORYLEADERS · Education: University of California, Santa Barbara.

Mike Bosworth and Ben Zoldan had been collaborators for more than a decade , and combined trained tens of thousands of salespeople on process, and more process. We wrote the book on Solution Selling. In , after decades of doing this work, we had an incredible wake up call. Our own arrogance had stopped us from asking some deep questions.