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Alphonse Mucha, renowned for his decorative posters, is widely associated with the Art Nouveau movement. In the s, reproductions of his posters experienced a revival in popularity, particularly among the flower-power and hippie generation. He began his artistic journey as a self-taught artist and later pursued vocational training in stage decoration in Vienna from to During this period, he also attended evening drawing classes.

Subsequently, he continued his studies at the Munich Academy of Fine Arts from to After completing his studies in Munich, Mucha moved to Paris, regarded as the "mecca" of the arts. In Paris, he studied under various teachers while supporting himself with small commissions for book and newspaper illustrations.

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For a time, he shared a studio with Paul Gauguin. In December , Mucha rose to fame after receiving a commission to design a poster for the celebrated actress Sarah Bernhardt. His poster for the play Gismonda captivated audiences in Paris, marking a pivotal moment in his career. Impressed by Mucha's talent, Sarah Bernhardt signed him to an exclusive six-year contract.

During this partnership, Mucha created posters for her productions and contributed to theater decorations and costumes.

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This collaboration brought him widespread recognition and numerous commercial advertising commissions. By this time, Alphonse Mucha had developed his iconic style, characterized by Art Nouveau elements, soft pastel tones, and intricate Byzantine-inspired decorations. His work frequently depicted graceful young women with flowing hair and elaborate attire, motifs that became hallmarks of his art.