Fred reichheld biography

Fred Reichheld really needs no introduction, but here are some highlights.

Frederick F. Reichheld is an American New York Times best-selling author, speaker and business strategist.

According to The New York Times, he put loyalty economics on the map. But while he was trained in economics and is known for his work in quantifying the link between loyalty and profits, in this conversation Fred really wants us to focus on why it makes sense to treat people right. And wait until you hear his views on how NPS has been misused by many!

Marketing Legends, a series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Fred Reichheld is a Bain Fellow and founder of our Loyalty practice, which helps companies achieve results through customer and employee loyalty.

His work in the area of customer and employee retention has quantified the link between loyalty and profits. He explains how NPS helps companies become truly customer-centric, unleashing profitable growth through systematically converting more customers into promoters and fewer into detractors. He is the author of eight Harvard Business Review articles on the subject of loyalty and he is also a LinkedIn Influencer, a member of a group of corporate leaders and public figures who are thought leaders in their respective fields.

Reichheld graduated with Honors both from Harvard College B. Cyndi W. Greenglass is a founding partner and president at Livingston Strategies , a data-informed, strategic consulting firm that helps clients develop, execute, and measure their customer communications with a close focus on results.

Reichheld (born , Cleveland, US) is an.

Cyndi has razor-sharp strategic skills matched by impeccable on-the-ground savvy and tactical abilities. Ruth P. Stevens consults on customer acquisition and retention, for business-to-business clients. Interested in growing your career with a master's degree in Data, Digital or Integrated Marketing Communications?